Profile
I turn market analysis into plans teams can actually execute. Master’s in strategic marketing, hands-on product and acquisition work in a digital environment, and AI used as a daily working tool rather than a talking point.
In brief
- Education Master’s in Strategic Marketing & Communication
- Languages French, English, Arabic
- Focus Market analysis, coordination, AI
- Based in Casablanca, Morocco
The method
-
01
Read the market
Porter’s Five Forces, SWOT, consumer and competitor analysis.
Market read -
02
Frame the decision
Positioning options and their trade-offs, written as one brief a team can act on.
Brief -
03
Structure the work
SOPs, owners, deliverables, and a staged plan with dates against them.
Plan -
04
Track and report
Performance tracking, documentation, and problems raised before they land.
Report
Journey
2018 to today
-
2020
EducationBaccalaureate, Physical Sciences
Lycée Maghreb Arabe, 2018 to 2020
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May to June 2023
Experience
Accounting Assistant Intern
Intersig Maroc S.A.R.L
Hover for detail- Supported operational follow-up and financial reporting within a structured corporate environment.
- Assisted with the organization and monitoring of financial information and reporting documentation.
-
July 2023
DegreeBachelor in Management
FEG Settat, 2020 to 2023
-
March to May 2025
Experience
Marketing Intern
Fixi Market, fixi.ma
Hover for detail- Conducted market and target audience analysis to inform platform positioning, acquisition strategy, and marketing initiatives.
- Developed strategic briefs, positioning documents, and analytical presentations to translate market insights into actionable recommendations.
- Contributed to business plan development through competitive analysis, market opportunity assessment, and growth forecasting.
- Used AI tools to accelerate research and structure information.
-
July 2025
DegreeMaster in Strategic Marketing and Communication
FSJES Aïn Sebaâ, 2023 to 2025
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June 2025 to July 2026
Experience
Marketing Specialist
Fixi Market, fixi.ma
Hover for detail- Coordinated cross-functional collaboration between Product, Tech, and Marketing teams to align deliverables with business objectives.
- Prepared client presentations combining market analysis, performance insights, and strategic recommendations.
- Translated strategic objectives into actionable operational plans, tracking progress through final delivery.
- Contributed to defining acquisition priorities and performance metrics based on market insights.
- Leveraged AI tools to support research, data analysis, and workflow optimization.
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2026
NowOpen to opportunities
Marketing, analysis and coordination, with AI as a daily working tool. Email is the fastest route, I reply within 24 hours.
Get in touch
Academic Projects
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Brand Repositioning & Launch Strategy
Henry's, Brand & launch
Consumer and market analysis to develop a new brand positioning, including visual identity, packaging, and an integrated online and offline launch strategy.
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Strategic Market Analysis
LG Electronics, Strategic analysis
In-depth competitive and market analysis using Porter's Five Forces and SWOT to identify market opportunities, assess competitive dynamics, and develop strategic repositioning recommendations.
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Luxury Resort Construction Company
Business creation project, Operational design
Structured the SOPs, operational processes, responsibilities, and deliverables, with a staged plan and deadline tracking to keep execution disciplined.
Skills
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Coordination & Delivery
Hover- Project coordination & follow-up
- Planning & organization
- Stakeholder coordination
- Cross-functional collaboration
- Administrative & operational coordination
- Execution focus
-
Analysis & Reporting
Hover- Market & data analysis
- Reporting & performance tracking
- Data capturing & documentation
- Issue identification & problem solving
- Process improvement
- Attention to detail
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Communication & Documents
Hover- Business writing & communication
- Presentation development
- Client presentations
- Brief structuring
- Positioning documents
- Microsoft Office
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AI & Automation
Hover- AI-assisted analysis & productivity
- AI-assisted data analysis
- Workflow automation
- Information structuring
- AI-assisted research
- Prompt design
- English Bilingual
- French Bilingual
- Arabic Full professional proficiency
- Italian Basic
- Spanish Basic
- LinkedIn in/mehdi-khalile
- Location Casablanca, Morocco
- Response Within 24 hours