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Mehdi Khalile

Open to opportunities Casablanca, Morocco

Mehdi Khalile

Marketing & Strategy

Marketing professional with a Master’s degree and experience in market analysis, project coordination, reporting, and cross-functional collaboration in digital environments.

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Section 01

Profile

I turn market analysis into plans teams can actually execute. Master’s in strategic marketing, hands-on product and acquisition work in a digital environment, and AI used as a daily working tool rather than a talking point.

In brief

  • Education Master’s in Strategic Marketing & Communication
  • Languages French, English, Arabic
  • Focus Market analysis, coordination, AI
  • Based in Casablanca, Morocco

The method

  1. 01

    Read the market

    Porter’s Five Forces, SWOT, consumer and competitor analysis.

     Market read
  2. 02

    Frame the decision

    Positioning options and their trade-offs, written as one brief a team can act on.

     Brief
  3. 03

    Structure the work

    SOPs, owners, deliverables, and a staged plan with dates against them.

     Plan
  4. 04

    Track and report

    Performance tracking, documentation, and problems raised before they land.

     Report
Section 02

Journey

2018 to today

  1. 2020

    Education

    Baccalaureate, Physical Sciences

    Lycée Maghreb Arabe, 2018 to 2020

  2. May to June 2023

    Experience Intersig Maroc

    Accounting Assistant Intern

    Intersig Maroc S.A.R.L

    Hover for detail
    • Supported operational follow-up and financial reporting within a structured corporate environment.
    • Assisted with the organization and monitoring of financial information and reporting documentation.

  3. July 2023

    Degree

    Bachelor in Management

    FEG Settat, 2020 to 2023

  4. March to May 2025

    Experience Fixi Market

    Marketing Intern

    Fixi Market, fixi.ma

    Hover for detail
    • Conducted market and target audience analysis to inform platform positioning, acquisition strategy, and marketing initiatives.
    • Developed strategic briefs, positioning documents, and analytical presentations to translate market insights into actionable recommendations.
    • Contributed to business plan development through competitive analysis, market opportunity assessment, and growth forecasting.
    • Used AI tools to accelerate research and structure information.

  5. July 2025

    Degree

    Master in Strategic Marketing and Communication

    FSJES Aïn Sebaâ, 2023 to 2025

  6. June 2025 to July 2026

    Experience Fixi Market

    Marketing Specialist

    Fixi Market, fixi.ma

    Hover for detail
    • Coordinated cross-functional collaboration between Product, Tech, and Marketing teams to align deliverables with business objectives.
    • Prepared client presentations combining market analysis, performance insights, and strategic recommendations.
    • Translated strategic objectives into actionable operational plans, tracking progress through final delivery.
    • Contributed to defining acquisition priorities and performance metrics based on market insights.
    • Leveraged AI tools to support research, data analysis, and workflow optimization.

  7. 2026

    Now

    Open to opportunities

    Marketing, analysis and coordination, with AI as a daily working tool. Email is the fastest route, I reply within 24 hours.

    Get in touch
Section 03

Academic Projects

  1. 01

    Brand Repositioning & Launch Strategy

    Henry's, Brand & launch

    Consumer and market analysis to develop a new brand positioning, including visual identity, packaging, and an integrated online and offline launch strategy.

    Hover
  2. 02

    Strategic Market Analysis

    LG Electronics, Strategic analysis

    In-depth competitive and market analysis using Porter's Five Forces and SWOT to identify market opportunities, assess competitive dynamics, and develop strategic repositioning recommendations.

    Hover
  3. 03

    Luxury Resort Construction Company

    Business creation project, Operational design

    Structured the SOPs, operational processes, responsibilities, and deliverables, with a staged plan and deadline tracking to keep execution disciplined.

    Hover
Section 04

Skills

  1. Coordination & Delivery

    • Project coordination & follow-up
    • Planning & organization
    • Stakeholder coordination
    • Cross-functional collaboration
    • Administrative & operational coordination
    • Execution focus
    Hover

  2. Analysis & Reporting

    • Market & data analysis
    • Reporting & performance tracking
    • Data capturing & documentation
    • Issue identification & problem solving
    • Process improvement
    • Attention to detail
    Hover

  3. Communication & Documents

    • Business writing & communication
    • Presentation development
    • Client presentations
    • Brief structuring
    • Positioning documents
    • Microsoft Office
    Hover

  4. AI & Automation

    • AI-assisted analysis & productivity
    • AI-assisted data analysis
    • Workflow automation
    • Information structuring
    • AI-assisted research
    • Prompt design
    Hover
Languages
  • English Bilingual
  • French Bilingual
  • Arabic Full professional proficiency
  • Italian Basic
  • Spanish Basic

Section 05 Contact

Open to opportunities.

meehdikhalile@gmail.com
Get in touch LinkedIn
  • LinkedIn in/mehdi-khalile
  • Location Casablanca, Morocco
  • Response Within 24 hours